Before you approach a web designer about a project, you’re likely to have a good idea of what you want your site to look like, and what you want it to achieve. Here we identify three key elements to website design that will help you work with your designer to make your site engaging, contemporary, and relevant to your business and industry sector.
Everyone wants their website to look ‘good’, but what is good? Design is subjective by nature, so what you may think looks ‘good’, another person may think is ‘bad’. Also as your own personal tastes and preferences change, what you may think looks ‘good’ now, you may find you do not think looks good in 12, 18 or 24 months time.
When thinking about the design of your website, rather than indulging in a personal crusade in the name of ‘good’ design, we focus on the styling around what you want your customers and clients to feel when they navigate around your site.
Above all else, we make sure the styling is clean, contemporary, and designed in a way that is relevant to your industry sector. From there, we incorporate design features, not vice-versa.
Very simply, what do you want the website to do? It may sound obvious, but it’s important to have clear goals as to what you want your website to achieve. The more specific you are, the more effective it is going to be. Doing something as simple as writing down a list on a piece of paper everything you want your website to achieve can sometimes provide a new found clarity, but also saves your time, effort, and ultimately makes best use of your budget.
Following on from the first point on aesthetics, a common error is to judge your website based entirely on your own preferences. Judgement is made on the functionality and usability of your site on how you yourself would react when navigating around it. By discussing your business with you, we gain an understanding of your target audience for the website, and build the design, functionality, and usability around them, to fully maximise the benefit of the website to your business.
If you’d like to speak with us about the above or have any queries, please get in touch – we’d love to hear from you.