Website design has fundamentally changed from a few years ago when all you had to do was create one website and you were done. A good website designer must now ensure their work is ‘mobile optimised’, which is the technical term meaning their websites function perfectly across the spectrum of mobile devices available.
The rise in use of mobile phones, iPad’s, and other tablets is not a trend or technological fad. It is a complete revolution in how people interact with businesses, and each other.
All of our websites are built using ‘responsive’ design, which is a new technology that detects the type of device being used to access your site and automatically adjusts the content to match it, resulting in the optimal user experience for your clients or customers. An example of this is our own website, the one you are reading right now. Using a mobile device, start on our homepage and navigate around our site. You’ll notice that unlike outdated, older websites, no ‘zooming’ in of our content is required. Our technology has detected that you are accessing the website using a mobile device, and automatically adjusts every image, the text sizing and positioning.
To further highlight the point, here are some stats on the increased use of mobile devices globally from 2012 (from digitalbuzzblog.com):
- There are currently more than 1,200,000,000 people who access the internet through a mobile device
- Mobile devices account for just under 10% of global website hits
- Google generates $2,500,000,000 from mobile ad revenue annually
- Paypal expects mobile payment volume to reach $7,000,000,000 in 2013
- 71% of smartphone users that see a TV, press, or other advert will immediately do a mobile search